"People don't care how much you know, till they know how much you care."
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.
Specifically, there are three key reasons — and benefits — for enterprises that use content marketing:
Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is a part of all forms of marketing: